Masterclass with Nat Kendall-Taylor
25 July 2018,
- Institute of Advanced Studies, UWA
- Postgraduate Students, Early Career Researchers, Academics, Professional Researchers
The Science of Telling Better Stories
A masterclass with Nat Kendall-Taylor, Chief Executive Officer at the FrameWorks Institute.
At its best, scientific research furthers public knowledge and contributes to the greater good. Explaining to general audiences how it does so, however, may sometimes be as challenging an endeavor as the research itself. Doing so requires a “two-science approach,” in which scientific knowledge is coupled with communications science, which can translate complex concepts into accessible language for public consumption.
The FrameWorks Institute uses a multi-method, multidisciplinary approach called Strategic Frame Analysis® to develop and empirically test framing strategies that scientists, researchers, and policy experts can use to tell a more effective story about their work – why it matters, what it accomplishes, and how.
In this hands-on, highly interactive workshop, participants will learn to use evidence-based communications tools that make scientific knowledge easier for non-expert audiences to understand, remember, and act on.
Nat Kendall-Taylor is Chief Executive Officer at the FrameWorks Institute. Nat oversees the organization’s pioneering, research-based approach to strategic communications, which uses methods from the social and behavioral sciences to measure how people understand complex socio-political issues and tests ways to reframe them to drive social change. As CEO, he leads a multi-disciplinary team of social scientists and communications practitioners who investigate ways to apply innovative framing research methods to social issues and train nonprofit organizations to put the findings into practice.
Nat joined FrameWorks in 2008. Since then he has led work across the FrameWorks portfolio, with a special focus on issues related to early childhood development and mental health, criminal justice, and aging. He has also led the expansion of FrameWorks’ work outside the United States, working in Australia, Brazil, Canada, Germany, Kenya, South Africa, and the United Kingdom. Prior to joining FrameWorks, Nat’s research focused on understanding the social and cultural factors that create health disparities and affect decision-making. He has conducted fieldwork on the Swahili coast of Kenya, where he studied pediatric epilepsy, traditional healing, and the impacts of chronic illness on family well-being, and in Azerbaijan and Kazakhstan, where he studied child marriage and higher education. He has also conducted ethnographic research on theories of motivation in “extreme” athletes.
Nat holds a BA from Emory University and master’s and doctoral degrees from the University of California, Los Angeles. He is a visiting professor at the Child Study Center at Yale School of Medicine and a fellow at the British-American Project.
During his stay in Perth, Nat will work with colleagues at CoLab, a partnership between the Telethon Kids Institute and Minderoo. CoLab is currently working with the FrameWorks Institute and leading early childhood organisations in Australia to develop a Core Story for Early Childhood Development and Learning Collaboration to transform the way early childhood development and learning in understood is Australia.